You are receiving this message because you have visited our site and requested to be contacted. If you no longer wish to be contacted, please use the removal link: REMOVE. | | | | Over the last seven elections, this asset class has outpaced the S&P 500 | | | | | | Instead of trying to predict which party will win, and where to invest afterwards, why not invest in an ‘election-proof’ alternative asset?
The sector is currently in a softer cycle, but over the last seven elections (1995-2023) blue-chip contemporary art has outpaced the S&P 500 by 64% even despite the recent dip, regardless of the victors, and we have conviction it will rebound to these levels long-term.
Now, thanks to Masterworks’ art investing platform, you can easily diversify into this asset class without needing millions or art expertise, alongside 65,000+ other art investors.
From their 23 exits so far, Masterworks investors have realized representative annualized net returns like +17.6%, +17.8%, and +21.5% (among assets held longer than one year), even despite a recent dip in the art market. | | | | | | Supersonic Travel: The Next Frontier in Luxury Aviation | | | | The dream of breaking speed barriers has captivated humanity ever since air travel became a reality. Supersonic flight, once an elusive goal for the aviation elite, might soon become a luxurious standard, but can it overcome the challenges of the past? The Concorde, a pioneer of supersonic air travel, soared across skies at 1,300 mph for 27 years before retiring, largely due to cost inefficiencies. Yet, the vision for faster-than-sound travel remains alive, with innovators reimagining what it means to fly supersonic.
Modernized Innovations While Concorde’s legacy proved unsustainable, today’s engineers and aviation experts are not willing to abandon the dream. Two distinct paths are emerging: one focused on private jets and the other aiming to build larger supersonic aircraft. These designs promise to revolutionize long-haul travel, potentially reducing flight times between New York and London to just over three hours.
The AS2 by Aerion Supersonic Cruising Speed: MACH 1.4 First Flight: 2023
Aerion Supersonic’s AS2, a sleek 12-seater business jet, promises to cut hours off flight times, such as traveling from New York to São Paulo or London to Beijing nonstop. With plans for even faster and larger models, Aerion is poised to set a new standard in luxury air travel. The AS2, priced at $120 million, offers time savings that affluent travelers are willing to pay for, with market availability expected by 2026.
The Spike S-512 by Spike Aerospace Cruising Speed: MACH 1.6 First Flight: 2023
Spike Aerospace is developing the Spike S-512, a quiet supersonic jet designed to fly up to 18 passengers. The jet claims to fly routes like Dubai to New York in nearly half the current time. With a $125 million price tag, the Spike S-512 aims to redefine luxury, offering speed, comfort, and exclusivity.
Boom Supersonic’s Overture Cruising Speed: MACH 2.2 First Flight: Mid-2020s
Boom Supersonic’s 55-seater Overture, targeting speeds of Mach 2.2, could make supersonic travel accessible for a broader audience. The company’s vision is bold: to deliver passengers in half the time at a price comparable to today’s business-class fares. With significant pre-orders from high-profile clients, the Overture could become the next evolution in commercial air travel.
Despite ongoing advancements, supersonic flights still face hurdles before becoming mainstream. The excitement around traveling at the speed of sound has always existed, but it remains to be seen if the future of supersonic travel will meet expectations or face the same challenges as its predecessors. | | | | Don’t let a broken heater break the bank | | | | | | Home repair costs have surged in recent years due to inflation and supply chain issues, making unexpected breakdowns a financial burden for homeowners.
Fortunately, a home warranty could help cover the repair and replacement of your home appliances and systems for a reasonable monthly fee.
Check out Money’s list of the Best Home Warranties and start protecting your essential appliances. | | | | | | Mastering Aviation Marketing: 8 Key Tips for Success | | | | The aviation industry is evolving, and creating an effective marketing plan is essential to staying competitive. Whether you're marketing B2B aviation services or targeting individual clients, a well-crafted strategy will help you stand out. The following tips provide valuable insights to develop a comprehensive marketing plan that aligns with the unique dynamics of the aviation industry.
Essential Questions to Guide Your Aviation Marketing Strategy To begin, consider these crucial questions before crafting your plan: Are aviation companies increasing or reducing marketing efforts? What successful campaigns are leading the way in aviation? Which marketing strategies remain underutilized in the aviation sector? What are the current international trends in aviation marketing? Which social media platforms are aviation professionals prioritizing? How do aviation businesses allocate marketing budgets? How are industry leaders optimizing their websites for maximum impact?
Addressing these questions will help ensure a thorough approach to your aviation marketing strategy.
Tip One: Image vs. Words – Striking the Balance Visuals and words each play a crucial role in aviation marketing, but they serve different functions depending on the platform: SEO: Written content, like articles and whitepapers, is key for search engine optimization. Social Media: Images drive engagement, while words invite deeper exploration and website visits. Website: A harmonious blend of images and written content connects with the audience and strengthens the brand’s message.
The strategic use of images can enhance brand storytelling, increase emotional engagement, and help prospects visualize services or products, all essential in converting interest into action.
Tip Two: Focus on One Key Idea Simplicity is key. A successful marketing campaign starts with a clear, singular focus. Concentrate on one concept or message that the target audience should take away, and align all marketing efforts to support that core idea. This approach ensures clarity and effectiveness, preventing confusion and increasing impact.
Tip Three: Build a Strong Brand Identity In aviation, branding is everything. A well-crafted visual identity not only attracts attention but also builds trust. Consistent, recognizable branding across all platforms is crucial in an industry where decision-makers rely on trust and professionalism. Testimonials, particularly video testimonials, further strengthen credibility by showcasing real-world success stories.
Tip Four: Craft Campaigns with a Clear Message A successful campaign consists of three elements: a well-curated list, a compelling offer, and an impactful presentation. Each campaign must clearly communicate its value proposition and encourage engagement with a strong call to action. Avoid generic ads—without a clear offer, even the best design will fail to convert.
Tip Five: Leverage Social Media Social media is a powerful tool in aviation marketing, but it's essential to focus on the platforms that matter most. LinkedIn and Facebook remain top choices for aviation professionals, where content can be tailored to highlight expertise and build connections. Use social media to share infographics, videos, and presentations that engage and inform.
Tip Six: Perfect the 15-Second Sales Presentation A concise, compelling sales pitch is critical. When presenting your services, focus on clarity, brevity, and highlighting benefits over features. A well-crafted 15-second presentation can make all the difference in securing interest and further engagement.
Tip Seven: Plan an Editorial Calendar A strategic editorial calendar helps maintain consistency and ensures that marketing efforts are aligned with business goals. Planning ahead for campaigns, events, and content releases helps maximize reach and keeps the brand at the forefront of the industry.
Tip Eight: Financial Planning for Marketing Marketing budgets need to be both ambitious and realistic. A well-thought-out financial plan, complete with income projections and clear goals, ensures that marketing efforts are sustainable and successful. Effective financial management allows aviation businesses to scale their marketing while maximizing ROI. | | | | | | | | | | Sentient Jet Launches Fixed Pricing with Bold Sustainability Pledge | | | | Luxury private aviation leader Sentient Jet has unveiled a new fixed-pricing program alongside a groundbreaking sustainability initiative, expanding its offerings for international travelers. Following the success of its Transatlantic program—providing jet cardholders with fixed rates and guaranteed availability for one-way flights between the US and Europe—the firm continues to enhance global accessibility for its elite clientele.
Fixed International Pricing for Jet Cardholders Sentient Jet's new international pricing program grants jet cardholders access to fixed rates for a wide range of global destinations. With charters guaranteed with just 72 hours' notice, clients can enjoy seamless travel to international locations, with predictable costs. This move strengthens the company's global presence, providing its high-net-worth clients a superior travel experience as international borders reopen.
Sustainability at the Forefront Alongside its pricing update, Sentient Jet has launched an ambitious sustainability initiative, setting a new benchmark in private aviation. Unlike standard carbon offset programs, Sentient Jet's commitment extends beyond CO2 emissions, targeting the full environmental impact of aviation, including water vapor, aerosols, and nitrous oxide, which make up the majority of aircraft emissions.
300% Emissions Offset Commitment This initiative, introduced in early 2021, pledges to offset 300% of the company's flight emissions, ensuring each flight is not only carbon neutral but also accounts for non-CO2 pollutants. Sentient Jet has partnered with environmental leader 4AIR to implement this comprehensive program, funding impactful projects like tree planting and renewable energy development to drive the sustainability effort forward.
A Vision for Responsible Growth With private aviation demand soaring, especially among the affluent, Sentient Jet is taking proactive steps to manage this growth responsibly. As flight volumes are expected to surpass pre-pandemic levels by 30-50%, the company's dual focus on luxury and sustainability ensures its place at the forefront of both service excellence and environmental responsibility. | | | | How WYVERN Elevates Private Aviation Safety | | | | Private aviation is often perceived as less secure compared to commercial flights due to its flexibility and accessibility. However, WYVERN, a pioneer in aviation safety certification, has worked tirelessly for over 30 years to ensure that private and charter operators meet the same rigorous standards as major airlines. Through its Wingman Certification Program, WYVERN guarantees that passengers enjoy the same safety protocols in private travel as they would on a top-tier commercial flight.
Wingman Certification: Setting the Standard WYVERN's Wingman Certification sets the bar high for private jet operators, requiring adherence to strict international safety standards. Only those who meet these requirements can boast the Wingman status, ensuring their pilots and aircraft are certified to the highest levels. This certification process ensures that every flight is managed with the utmost care, from pilot qualifications to aircraft safety.
WYVERN Registered: A Step Above Legal Compliance While WYVERN Registered operators share their safety data and meet certain safety standards, they are not subject to the same rigorous evaluation as Wingman-certified operators. The WYVERN Registered status still provides travelers with an enhanced level of security beyond mere legal compliance, but for those seeking the highest assurance, Wingman remains the preferred choice.
Mission Audits: Ensuring Helicopter Safety When private jets aren’t the only mode of transport, WYVERN extends its expertise to helicopter operators. A Mission Audit evaluates every aspect of a flight, from pilot qualifications to environmental risks, ensuring that even complex operations meet industry safety best practices. For travelers seeking adventure in remote or exotic locations, this level of scrutiny is crucial for peace of mind.
Proven Results: Wingman Standards in Action Wingman standards aren't just theoretical—they have a measurable impact. According to data from the National Transportation Safety Board, incidents involving operators adhering to these standards are dramatically lower. This evidence provides travelers with confidence that by choosing a Wingman-certified operator, they are making the safest choice for themselves and their families. | | | | Vista Global Expands with Apollo Jets Acquisition | | | | Vista Global, a leader in the private aviation sector, has made another significant move by acquiring Apollo Jets, marking its fourth major acquisition in recent years. This follows previous acquisitions of XO, JetSmarter, and Red Wing Aviation, further solidifying Vista Global's dominance in the U.S. private jet market.
Bringing Apollo Jets Under the Vista Umbrella Apollo Jets, known for its strong relationships with high-profile clients, adds 4,000 new customers to Vista Global’s extensive client base. With this acquisition, Apollo's clients will gain access to Vista Global's cutting-edge technology platform and its expansive fleet. Apollo will become a division of XO, Vista’s digital-first brand, aligning with the rising trend of mobile-driven booking and subscription models in private aviation.
Talon Air Acquisition Adds to Vista’s Growing Fleet Alongside Apollo, Vista Global has also announced the acquisition of Talon Air, which enhances its aircraft management services. Talon’s inclusion allows aircraft owners to access maintenance and overhaul services through XO, while offsetting expenses by offering their jets for charter through Vista’s platform. This move strengthens Vista’s ability to provide comprehensive solutions for jet owners and operators alike.
Private Aviation Booms Amid Pandemic The global demand for private jets surged during the pandemic, with Vista Global reporting a 29% growth in 2020. The acquisition of Apollo Jets is expected to increase flight activity by 20%, reflecting the industry's ongoing consolidation and growing demand for flexible, private air travel solutions.
Sustainability at the Core of VistaJet's Growth As Vista Global expands, so do its sustainability initiatives. VistaJet, the company’s flagship brand, remains committed to its "Sustainability in Aviation" program, launched in 2020. VistaJet aims to reduce its environmental footprint while continuing to provide best-in-class service for its global clientele. | | The content is not intended to provide legal, tax, or investment advice. No money is being solicited or will be accepted until the offering statement for a particular offering has been qualified by the SEC. Offers may be revoked at any time. Contacting Masterworks involves no commitment or obligation.
“Net Annualized Return” refers to the annualized internal rate of return net of all fees and expenses, calculated from the offering closing date to the date the sale is consummated. IRR may not be indicative of Masterworks paintings not yet sold and past performance is not indicative of future results. For additional information regarding the calculation of IRR for a particular investment in an artwork that has been sold, a reconciliation will be filed as an exhibit to Form 1-U and will be available on the SEC’s website. Masterworks has realized illustrative annualized net returns of 17.6% (1067 days held), 17.8% (672 days held), and 21.5% (638 days held) on 13 works held longer than one year (not inclusive of works held less than one year and unsold works).
Contemporary art data based on repeat-sales index of historical Post-War & Contemporary Art market prices from 1995 to 2023, developed by Masterworks. There are significant limitations to comparative asset class data. Indices are unmanaged and a Masterworks investor cannot invest directly in an index. |
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